Jurnal Manajemen Bisnis
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
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<![CDATA[Aplikasi Mobile Trading Monex Guna Mendukung Customer Relationship Management ]]>
<![CDATA[Hans Andre Martinus Supit]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.363
<![CDATA[ABSTRACT The growth of smartphone users in Indonesia is increasing every year. With the present era of disruption and digitalization also infrastructure development is increasingly sophisticated, causing consumer behavior to also experience shifts or changes. In conducting online trading transactions, informative, innovative and secure online trading applications will provide more benefits and help the company not only to survive in competition but also grow to be better companies. The needs of accurate information system and faster news should be adjusted with the growth of the information technology. Innovative Customer Relationship Management (CRM) strategy is increasingly needed by companies to grow. Applications are one way that companies can use as part of CRM. This research will examine the usefulness and convenience of MIFX Mobile trading applications for customers and as part of CRM applications that can help the company grow for the long term. This research uses qualitative descriptive and uses purposive sampling technique by interviewing three types of informants directly related to the application in their daily life. The results of the interviews and the data that have been obtained will be processed and verified by using triangulation system of data sources, methods and theories. The results of this study are expected to assist customers in transacting and useful for companies in taking holistic CRM application approach and development strategy for future growth.]]>
<![CDATA[Viral Marketing, Karakteristik Konsumen, Karakteristik Produk, Kepercayaan Pelanggan dan Keputusan Pembelian Online ]]>
<![CDATA[Philia Magdalena Effendie]]>;
<![CDATA[IGN Putra Suryanata]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.368
<![CDATA[ ABSTRACT The research objective to be achieved is the influence of viral marketing, consumer characteristics, product characteristics to customer trust and online purchasing decisions. The population of this research were students of Undiknas Denpasar who had been online purchased and the sample of this research was taken as many as 100 people. This sample is taken by Accidental Sampling technique. Data analysis using Structured Equation Model (SEM). The results of this research indicate that there is a positive and significant influence between viral marketing, consumer characteristics and product characteristics to customer trust and online purchasing decisions. Similarly, customer trust has a positive and significant impact on online purchasing decisions.]]>
<![CDATA[Strategi Pemasaran Pariwisata Tiga Nusa Terhadap Peningkatan Pengunjung Melalui E-Commerce ]]>
<![CDATA[Ni Putu Eka Kurnia Dewi]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.364
<![CDATA[This study concerning with the tourism marketing strategy of Three Nusa (Nusa Penida, Nusa Lembongan and Nusa Ceningan Island in Bali) to increase visitor through e-commerce especially using website and social media. The aim of present study was to know tourism marketing strategy of Three Nusa through e-commerce especially using website and social media to increase the number of tourists visit. This paper uses qualitative technique with observation, interview and document study to collect data. Data analysis was carried out though data reduction, data display and conclusion and verification. The result suggest that most of the tourism companies in Three Nusa use e-commerce especially website and social media as promotional and marketing tools to attract tourist to visit those tourism object. They argued that tourism marketing strategy using e-commerce especially website and social media was more effective than conventional and traditional marketing or promotion. In implementing tourism marketing strategy using e-commerce especially website and social media to increase tourists visit, tourism companies in Three Nusa also try to implement online marketing mix. Those strategies cover product, price, place, promotion, people, process and physical evidence]]>
<![CDATA[Branding Denpasar Smart City Guna Meningkatkan Kunjungan Wisatawan ]]>
<![CDATA[I Wayan Widana]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.370
<![CDATA[ABSTRACTThis study concerning about the branding of smart city was conducted in Denpasar. The aim of present study was to: (1) describe the branding of Denpasar Smart City as an effort to increase the tourists’ visit, (2) identity challenges and obstacles to conduct the branding of Denpasar Smart City, and (3) describe the role of stakeholders to support the branding of Denpasar Smart City. This paper uses qualitative technique and collecting data was conducted through observation, interview and document study. Data analysis was carried out through data reduction, data display and conclusion and verification. The result suggest that it is required systematically, strategically and directionally branding study and branding framework of Denpasar Smart City involving various stakeholders. Some elements that need to be consider are how to build brand identity, brand positioning and brand image of Denpasar Smart City. It is required to strengthen promotion and campaign of Denpasar Smart City branding through three step of communication including primary communication, secondary communication and tertiary communication and also maximize the support of information and communication technology (ICT) and mobile application to share information with citizens and tourism and increase management of tourism destination. It was identified ten challenges and obstacles causing the branding of Denpasar Smart City was not optimal. Those need to be solved soon. The role of stakeholders are essential to support, promote and campaign the branding of Denpasar Smart City. Those stakeholders are the government, the academicians, the businessmen in tourism industry, the developers of smart city technology and application, communities or citizens, press and tourists.]]>
<![CDATA[Menakar Implementasi Green Marketing Pada Usaha Kecil Menengah ]]>
<![CDATA[Dewi Shintawati Kusnadi]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.361
<![CDATA[ABSTRACTThis research was conducted at Bali Tangi which aims to know, analyze, and interpret from the implementation of green marketing, also to identify the factors that affect the implementation of green marketing. This research was a qualitative descriptive research using phenomenological approach and rationalistic approach. The data process started from reviewing all the data collected from various sources that were interviews, observations already written in field notes, personal documents, official documents, and photographs, resulting in a broad, general and detail analysis.From the research result, it could be concluded that Bali Tangi had commitment of green marketing implementation through “back to nature” concept which used natural and organic ingredients in the manufactured of the products that were in demand to foreign countries. Hopefully, in the future the government can cooperate with Bali Tangi in terms of facilities, infrastructure and even funds to help “Usaha Kecil Menengah” (UKM) or small medium business (SMB) implement green marketing so more SMB can produce environmentally friendly products.]]>
<![CDATA[Tingkat Kepercayaan, Kualitas Layanan, Brand Preference dan Minat Menabung ]]>
<![CDATA[I Kadek Andy Asmarajaya]]>;
<![CDATA[Ida Bagus Raka Suardana]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.366
<![CDATA[ABSTRACTThe purpose of this research is to know the influence of trust and quality of service to brand preference and influence of trust level, service quality and brand preference to interest of saving. The design of this research is quantitative, is the relationship of causality between variables. The research was conducted at LPD Kelan Village Traditional. Data collection techniques used questionnaires to 170 customers. Data were analyzed by data analysis technique Structure Equation Modeling with AMOS program. The results showed that there was a significant positive influence between the level of trust on brand preference. This means that if the level of public confidence increases then the interest of the community to save Kelan Traditional Village also increased significantly. There is a positive influence pattern of Service Quality on brand preference. This means that if the quality of service increases the interest of saving society also increased significantly. There is a significant positive influence between the level of trust on the interest of saving society. This means that if the level of public confidence increases then interest in saving the Kelan traditional village also increased significantly. There is a positive influence pattern of service quality to the interest of saving Kelan Customary Village community. This means that if the quality of LPD Kelan Village Traditional increased then the interest of saving the community of LPD Kelan Village Traditional also increased significantly. There is a positive and significant influence between the brand preference on the interest of saving the society of Kelan Traditional Village. This means that if the brand preference increases then the interest of saving Kelan traditional community also increased significantly.]]>
<![CDATA[Indikator Terpenting Dalam Keputusan Konsumen Berbelanja Online ]]>
<![CDATA[Lemsina Kogoya]]>;
<![CDATA[Ida Bagus Raka Suardana]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.367
<![CDATA[ABSTRACTThis study aims to determine the influence of cultural factors on consumer behavior to shop online, the influence of social factors on consumer behavior to shop online, the effect of personal factors on consumer behavior to shop online. To determine the effect of psychological factors factors on consumer behavior to shop online. To know the influence of cultural factors on consumer decisions to shop online, the influence of social factors on consumer decisions to shop online, the influence of personal factors on consumer decisions to shop online, the influence of psychological factors on consumer decisions to shop online, and the influence of consumer behavior factor to consumer decision to shop online. The data were collected using questionnaires involving a sample of 114 people. Data analysis technique using SEM using AMOS application. The results showed the better the culture factor then the more supportive of consumer behavior with regression coefficient of 0.786. The better the social factors then the more supportive of consumer behavior with regression coefficient of 0.994. The better the personal factor then the more supportive of consumer behavior with regression coefficient of 0,518. The better the psychological factors then the more supportive of consumer behavior with regression coefficient of 0.214. The better the cultural factor the faster the consumer takes the decision with a regression coefficient of 0.648. The better the social factor the faster the consumer takes the decision with a regression coefficient of 0.404. The better the personal factor the faster the consumer takes the decision with a regression coefficient of 0.395. The better the psychological factor the faster the consumer takes the decision with a regression coefficient of 0.008. The better the consumer behavior the faster the consumer takes the decision with a regression coefficient of 0.190.]]>
<![CDATA[Pemanfaatan Media Sosial Dalam Memahami Perilaku Konsumen Terhadap Keputusan Pembelian ]]>
<![CDATA[Nilna Muna]]>;
<![CDATA[I Putu Miartana]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.362
<![CDATA[ABSTRACTThis research aims to determine the benefits of social media in understanding consumer behavior toward purchase decisions of Jewelry accessories in MOD-Collection. Social media is one of the media where its participant can interact and share information with other user's. Social media in business has benefits for online branding, marketing, building relationship and word of mouth / networking, where it can use to understand consumer behavior & purchase decision. Consumer behavior & purchase decision in social media can be identified from the needs & desires which shows from their interaction & communication in media social. This research uses qualitative method which involved 8 subject informants. Techniques of data collection is done by observation and deep interview. The results of this study indicate that consumer behavior influenced by culture, social, personal and psychological factors while purchase decision influenced by price, quality, communication convenience and goods design factors.]]>
<![CDATA[Company Performance with Balance Score Card, Based on Organizational Commitment Through Good Corporate Governance Application ]]>
<![CDATA[I Nengah Budiarta]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.365
<![CDATA[ABSTRACTEducational business in tourism sector growth so significant in Bali nowadays as the impact of the globalization and Asean Market Open. The research problem are to measure weather balance scorecard, organizing commitment and GCG Application direct or indirect had influenced to company performance or not? The objectives of this research are to measure the impact of balance scorecard, organizing commitment and GCG Application direct or indirect to company performance.The research take place at Monarch Hotel and Cruises Line in Gianyar-Bali. Total sample are 65 staffs, It is used questioner, interview and observation techniques for data collection. Data analysis techniques used SEM (Structural Equation Model) with Partial Least Squares (PLS) software. The result of the studies mention that GCG Application has direct influenced 0,275 to company performance. Balance scorecard, has direct influenced 0,273 to GCG application. Organizing commitment has direct influenced to 0,434 to Company performance. Organizing commitment has direct influenced 0,741 to GCG Application, Balance Scorecard has direct influenced 0,234 to Company Performance.]]>
<![CDATA[Efektifkah Experiential Marketing di Sebuah Rumah Sakit ? ]]>
<![CDATA[Tiwik Setyawati]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v15i1.369
<![CDATA[ABSTRACT The success of a business are depends on ideas, opportunities and stakeholders. Businesses must be able to create new ideas in order to provide value to consumers. In addition, business people must be able to see the business opportunities that grow. The actions taken by management must be in reaching opportunities and overcoming challenges to provide customer service in line with experiential marketing. One of the business that is developing at this time is the health business that is the hospital so that researchers choose the hospital as one of the object of research. The research conducted at Surya Husadha Hospital Nusa Dua has the objective to know, analyze and interpret the effectiveness of experiential marketing implementation. This research is a qualitative descriptive by using phenomenological approach and rationalistic approach. The data process begins by reviewing all the data collected from various sources, from interviews, observations already written in field records, personal documents, official documents, drawings, photographs, etc., resulting in a broad, general and detailed analysis. From the research result, it can be concluded that the management of Surya Husadha Nusa Dua has been effective in applying experiential marketing, but there are still things that need to be improved in experiential marketing enforcement that is from the sense dimension need the response of officer to avoid complaints and improvement of service facility; from the Feel dimension purlu an increase in human resource competence; from the Think side of a comfortable layout and providing parking area.]]>
